Over six years, I art directed and designed the annual 44 Farms holiday catalogs, evolving the visual approach each year. Our photography focused on showcasing raw cuts of beef to emphasize the exceptional marbling that sets 44 Farms apart. Each catalog’s cover became a highlight, carefully crafted to capture attention and reflect the brand’s premium quality. Food photography by Josh Blaylock and ranch lifestyle shots by Tadd Myers provided a rich, authentic visual narrative. My responsibilities included concept development, on-set art direction, styling oversight, and photo retouching—resulting in engaging pieces that strengthened customer connection to the 44 Farms brand.